Deepening Customer Relationships via 1on1 Conversation
How do you strengthen bonds with your top customers?
A third-generation family-run company in San Diego, CA wanted to increase the rate of their customer referrals to grow business and lower their marketing expenses. Also, they needed to know if their current marketing efforts were even effective.
Solution
Customers That Click worked with this company to identify their top customers, targeting who would be most willing to develop a deeper relationship with the firm. Customers That Click devised a strategy for one-on-one communications with these customers that would engage them as partners and ultimately, referral sources. This plan included a kick-off meeting and a strategy for communication over time.
Result
The launch was successful. The business has experienced positive interest in the new plans and willingness to participate from these targeted customers. This has been their cheapest way to get referrals and new ideas for their business.
