Short and long-term consulting engagements are available to help grow your business by improving the customer communications throughout the whole lifecycle.
Evaluation of Current Strategies & Efforts
- Evaluate current customer strategies, marketing communication and relationships
- Establish key metrics to measure customer value and loyalty
- Recommend marketing strategies and tactics that will increase customer loyalty and ROI for your organization
- Evaluate the current customer experience and how it is effecting your bottom line
Growing Customer Retention & Referrals
- Strategies to build customer retention in a commoditized/competitive marketplace such as:
- How to exceed customer expectations and get repeat business from existing customers
- The best ways to build customer loyalty
- Capturing customer feedback and leveraging what you learn to deepen relationships (includes market research: surveys, data analysis, business planning, marketing programs)
- Develop plans to proactively fuel word of mouth and grow viral marketing
Marketing that Builds Loyalty
- Develop customer communication strategy
- Create a communication calendar (what, when, how often to communicate, how to track the effect)
- Writing and editing that will strengthen the relevance and effect of communications
- Guerilla marketing—innovative approaches to customer communications
Employee Engagement that Contributes to Customer Retention
- Provide employee engagement strategies and training
- Lead educational workshops for leaders and employees
- Improve internal communication
- Coach managers on best practices for employee retention
- Contribute to annual planning sessions
Sample of Program Deliverables (varies by the services contracted)
- Report with strategies and recommendations to improve the customer experience and retention and to grow customer loyalty
- Employee training workshops
- Word of mouth marketing plan
- Communications calendar, plus regular check-in sessions to keep you on track
- Updated communication and marketing materials, effective Website
- And more
Contact Customers That Click to find out more.
